HOW WE WORK

We position brands in the growing popularity of esports. We produce esports events, connect sponsors with esports assets, consult with esports game developers and lead brand activation for esports sponsors. We have experience leading messaging and positioning strategies to drive mainstream media coverage. We execute social media campaigns, lead media event operations, media train players and casters and produce integrated content marketing programs.

 

 

 

 

 

What’s Happening in Esports

The Esports Ecosystem Part 6: Fans

This article is the sixth in a series designed to educate on the many parts of the esports ecosystem. This…

The Esports Ecosystem Part 5: Game Developers

This article is the fifth in a series designed to educate on the many parts of the esports ecosystem. This…

The Esports Ecosystem Part 4: Streamers

This article is the fourth in a series designed to educate on the many parts of the esports ecosystem. This…

The Esports Ecosystem Part 3: Esports Teams

This article is the third in a series designed to educate on the many parts of the esports ecosystem. This…

The Esports Ecosystem Part 2: Competitions

This article is the second in a series designed to educate on the many parts of the esports ecosystem. This…

The Esports Ecosystem Part 1: Platforms

This article is the first in a series designed to educate on the many parts of the esports ecosystem. This…

Twitch Strikes Back – Streamer Demand Grows

Last week, it was announced that Twitch had signed popular Fortnite streamer Nicholas “Nic Eh 30” Amyoony, and that he…

The Value of Streamers to an Esport

Last month, The Esports Observer released numbers on the top ten most popular Twitch channels and the top ten most…

The Intersection of Esports Tournaments and Traditional Sports

Esports tournaments, and the larger gaming community, continue to present brands with a significant opportunity to reach, engage, and create…

Esports Tournaments and the Fight Card System

Esports tournament organizers and brands are scrambling to find the best way to monetize and broadcast esports competition. Some tournaments,…

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