HOW WE WORK

We position brands in the growing popularity of esports. We produce esports events, connect sponsors with esports assets, consult with esports game developers and lead brand activation for esports sponsors. We have experience leading messaging and positioning strategies to drive mainstream media coverage. We execute social media campaigns, lead media event operations, media train players and casters and produce integrated content marketing programs.

 

 

 

 

 

What’s Happening in Esports

Discord logo

Esports Explained: Discord

Discord is a communication platform built to optimize the gaming experience. Increasingly, Discord has been used to promote and build brand communities.

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rainbow-six-siege-logo-header

Esports Explained: Rainbow Six Siege

Rainbow Six Siege has seen massive growth as an esport. In fact, Twitch viewership has grown by an average of 6% a month since its 2015 release.

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Valorant official artwork.

Why Everyone Loves Valorant

Valorant, by Riot Games, has taken the esports and gaming world by storm. Quality design and unique marketing could make this the next big game.

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collection of gaming consoles surrounding the word "esports".

What to Know Before Getting Involved in Esports

Advice and guidelines on what you should know before spending marketing dollars on esports. Authenticity, demographics, tolerance and goals.

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Collage of covers for Smite, League of Legends and DOTA 2

Esports Explained: MOBA

Learn more about MOBAs, also known as Massive Online Battle Arenas, the world’s most popular esports genres. Games include League of Legends and DOTA 2.

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Five of Our Favorite Esports Activations

As esports matures, more brands enter the space to reach the valuable esports demographics. Here are our favorite esports brand activations.

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