HOW WE WORK

We position brands in the growing popularity of esports. We produce esports events, connect sponsors with esports assets, consult with esports game developers and lead brand activation for esports sponsors. We have experience leading messaging and positioning strategies to drive mainstream media coverage. We execute social media campaigns, lead media event operations, media train players and casters and produce integrated content marketing programs.

 

 

 

 

 

What’s Happening in Esports

Bjergsen and Doublelift with Trophy.

The End of an LCS Era

A new competitive structure hopes to revitalize viewership for the American audience. Another failure on the international stage has resulted in teams overhauling their rosters, for both overseas stars as well as untested rookies. 2021 will be the most impactful year for North American League of Legends since the founding of the LCS eight years ago.

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Maui Invitational Announces Inaugural Maui Esports Invitational featuring Rocket League and delivered by goPuff

FOR IMMEDIATE RELEASE MAUI, Hawaii (Nov. 12, 2020) – Organizers for the 2020 Maui Invitational announced today a first-of-its-kind collegiate…

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Why Athletes are Investing in Esports

Athletes like Steph Curry and Juju Smith Schuster are investing in esports. Learn why athletes are investing in esports and how.

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TSM Doublelift losing at Worlds

Esports Explained: Why North America Fails at Worlds

Despite large investments, North America fails at League of Legends on the global stage. Lack of infrastucture and talent pool are major culprits.

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Two Chicago esports players

Chicago Esports Spotlight: Kevin O’Brien, COO of GGLeagues

In this interview with Kevin O’Brien, we learn about his background and role at Chicago esports startup GGLeagues, which is building national leagues.

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Fall Guys and Among Us Explained

This article covers two of the hottest games on Twitch, Fall Guys and Among Us. We dig into what these games are and what it means for Twitch viewership. 

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