Preseason Tournaments are Key for Fan Engagement in College Basketball

In the world of college basketball, preseason tournaments such as the KemperLesnik produced Maui Jim Maui Invitational, CBS Sports Classic,…

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The Rise and Fall of Influencers

As the media landscape changed, we marketers sought new ways to inform, engage and persuade our audiences. We saw the…

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Three ways brands integrate experiential marketing in golf

A floating green on the Chicago River for the KPMG Women’s PGA Championship and a one-stop Smoothie Shoppe at the…

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The Intersection of Esports Tournaments and Traditional Sports

See how Esports tournaments continue to present brands with opportunities to reach, engage, and create a relationship with a hard to reach audience.

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The Zion Effect

The world has never seen anyone quite like Zion Williamson. He’ll tell you that himself. And it’s been difficult to…

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Esports Tournaments and the Fight Card System

See how the fight card system, popularized by professional wrestling, is changing how esports tournaments work — with insight from KemperLesnik.

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KemperLesnik New Hires and Promotions

KemperLesnik continues to grow in Public Relations, Content Marketing, Event Management, Sports Marketing and esports. Below we recognize those whose…

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The rise of the NFL Draft as the next NFL brand juggernaut

It’s already started. The speculations around which star collegiate will land on a favorite NFL team roster or in everyone’s…

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KemperLesnik Hires April Rueber as Group Account Director

KemperLesnik welcomes April Rueber, public relations group account director. Rueber joins the agency with more than a decade of communications…

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Podcasts, Blogs, Influencers and the Digital Media Landscape

Brands today are taking advantage of a widening digital media landscape, and the rise in popularity of sports podcasts, blogs,…

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