Should Your Business Talk About Politics Online?

Should Your Business Talk About Politics Online?

KemperLesnik Executive Vice President and Managing Director David Prosperi on whether companies should talk about politics online. “The decision to take a stand on political issues comes with a risk. It can potentially attract new customers to your business, but the greater risk is that you alienate members of your current or potential customer base who may like your product and price, but vehemently disagree with your political stance to the point that they take their business elsewhere.”

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