Allyson Marcus is an Account Director with KemperLesnik, working with the agency’s B2B clients in the financial services sector. Allyson excels at content development, taking complex topics and breaking them down so all target audiences can understand and take away the client’s key message. Writing is her passion. Whether it’s a blog, a social media campaign or a formal press release, Allyson knows how to effectively communicate. When she’s not logging words on her computer, you can find Allyson logging running miles outside. She’s raced a 5k to a full marathon and every distance in between. Exploring Greece, London and Paris with her two daughters and husband are on her bucket list.