State Farm Chicago Legends

  • Event Operations
  • Event Marketing
  • Public Relations
  • Content Marketing
  • Sponsorship Sales and Services
  • Ticket Sales
  • Hospitality
ChicagoLegends_Logo

NEW COLLEGE SHOWCASE PUTS CHICAGO RICH HOOPS HERITAGE IN SPOTLIGHT

Chicago has long been a basketball hotbed and boasts a tradition worthy of celebrating. Some of the game’s most heralded players have come through Chicago, as high school prodigies, college All-Americans and NBA Hall of Famers. KemperLesnik created the State Farm Chicago Legends to celebrate that history and provide a new fan event to bring people to Chicago.

WE DELIVERED

  • Event Creation
  • Game Management
  • Television Negotiations
  • Team Contracting
  • Media Relations
  • Sponsorship Services

Our Challenge

Generate a college basketball event that recognizes and stakes claim for Chicago as the “First City of Hoops.”

Our Solution

KemperLesnik leveraged the great heritage of basketball in Chicago to start a national debate over which city is truly the “First City of Hoops.” Promotion and marketing centered around the rich tradition for basketball in the Windy City, finalized with the selection of two great legends to be honored on the court during the games – Coach Ray Meyer (presented to his son Joey Meyer) and DePaul and NBA legend Mark Aguirre.

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Media impressions
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Ad Value
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Tickets Sold