- Public Relations
- Event Marketing
RAISING GOLF’S PROFILE AT SEA ISLAND RESORT
Sea Island is known as a high-quality multifaceted resort, but golf was being overlooked by its guests. KemperLesnik was asked to support a new movement in golf messaging to re-establish its rightful place among the best destinations in North America.
- Brand messaging strategy and matrix
- Media coverage within the top-tier golf world
- Leveraging of amateur and product-partnership events to build and extend media reach
Sea Island, a Forbes Five Star resort, needed KemperLesnik’s expertise to showcase its golf amenity among the industry’s best.
KemperLesnik worked to build a media relations campaign that re-focused journalists on core stories that supported the overall Sea Island brand: Seaside and Plantation were legendary golf courses steeped in history and current PGA TOUR success; Sea Island’s Golf Performance Center is one of the top in the U.S.; and more PGA TOUR professionals live and train in Sea Island than in any other location in the World.