Ritchie Bros.

  • Public Relations
  • Social Media
  • Brand Activation
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RINGING IN A NEW CORPORATE DIRECTION

Ritchie Bros. is the world’s largest auctioneer of all things that go. After completing a nearly $900 million acquisition of the leading online auctioneer, Ritchie Bros. was celebrating by ringing the opening bell of the NYSE. The organization enlisted KemperLesnik to create a memorable event for colleagues and traders, secure on-site media and live stream the event to all of their social followers.

WE DELIVER

  • Top-tier media impressions
  • Increased engagement rates on Twitter
  • Broad business media coverage

Their Challenge

Ritchie Bros. acquisition of IronPlant was a landmark as it took a traditional in-person auctioneer into the online space, making Ritchie Bros. one of the top 50 e-commerce sites. Ritchie Bros. enlisted KemperLesnik to introduce the world to the new organization via the opening bell ceremony at the NYSE.

Our Solution

KemperLesnik handled all portions of the on-site activation, including procuring the multiple giveaways, breakfast for 100s and on-site signage. In addition, the agency secured on-site media with Reuters, CNBC and others.

MM
Media impressions
+
TV Segments
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Higher Engagement Twitter
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