- Public Relations
- Social Media
- Executive Positioning
DRIVING MEDIA AND SOCIAL MEDIA RESULTS FOR PWC INSURANCE
The PwC Insurance team has a wealth of knowledge and experience, leveraging the history of the insurance industry, how the sector is being disrupted today as well as what lies ahead with emerging risks. PwC sought out public relations and social media support to build awareness of their thought leadership and position their executives as leading experts in the industry.
- Thought leadership marketing and content
- Social media strategy
- Executive positioning through industry speaking opportunities and LinkedIn
The PwC Insurance team leans on KemperLesnik to drive media relations and social media efforts, keeping clients and prospects up to date on PwC’s initiatives. KemperLesnik works hand-in-hand with the marketing team to strategically drive coverage of the firm’s major pieces of thought leadership and position the executive team as go-to experts in the industry.
KemperLesnik provides a comprehensive media relations and social media effort as well as a robust executive positioning program for the practice. The efforts for these programs have driven results across the board, including speaking engagements, new business and client recognition. PwC experts are the go-to sources in top-tier and trade media alike. Additionally, engagement with data and reports on social media is record-setting.
LinkedIn Pulse Campaigns
KemperLesnik manages the day-to-day operations of nearly a half dozen LinkedIn profiles for the Insurance practice’s executive team. This includes branding and updating profile content as well as posting and engaging with connections. In 2017 alone, a total of 23 LinkedIn Pulse posts were published across seven executive profiles on topics ranging from Top Issues and the global AI report to the CEO Survey and IFRS 17. These posts have garnered more than 13,900 views and 3,000 interactions.
“KemperLesnik has heightened the profile of the insurance practice tenfold. In addition to building our brand, the agency’s PR efforts have led to real growth opportunities. Plus, the agency’s social media work has become the standard by which others measure success.”
Jamie Yoder, US Insurance Advisory Practice Co-Leader