Jr. NBA 

  • Event Management
  • Creative Services
  • Hospitality


The inaugural Jr. NBA Youth Basketball Leadership Conference presented by Under Armour was a two-day event that brought together a diverse group of thought leaders and influencers from all levels of basketball who are focused on creating positive change in youth and grassroots basketball.


  • 150+ attendees
  • Full conference programming
  • Secure panelists
  • Interactive leadership workshop in partnership with Second City Works
  • Attendee registration
  • Branding and creative development

Their Challenge

The agency was presented with the challenge of creating a relevant conference in a crowded field with the world of Youth Basketball. Timed with the annual NBA Combine, the event aimed to stand out within an already crowded week of events.

Our Solution

Structure the thought-leadership moment in a way that attracted top-tier speakers. Additionally, develop an interactive session that was not typical of the basketball industry – securing Second City Works to implement an immersive session that opened new doors for thought and ideas on how to leadership values can be integrated more deeply into the youth basketball experience.