HEALTHY PAWS PET INSURANCE
- PUBLIC RELATIONS
- MESSAGING
HELPING INFORM ON HOW TO PROTECT OUR FURRY FRIENDS
Healthy Paws Pet Insurance is an Aon business that provides health and wellness coverage for dogs and cats. Healthy Paws is the number one customer-rated provider and is focused on educating pet parents about the benefits of pet insurance. The company has turned to KemperLesnik to reach consumers through advice-driven campaigns that place Healthy Paws at the forefront of all coverage about the ins and outs of keeping pets healthy while keeping out-of-pocket costs low.
WE DELIVER
- Consumer media outreach to deliver stories across national outlets and key regional media
- Messaging strategies to segment brand stories to increase coverage and awareness
- Boosted Search Engine Optimization through increase media coverage tied to traffic back to a main e-commerce website
Their Challenge
Breaking through the clutter of media coverage surrounding pet care to define the benefits for pet owners to carry pet insurance.
Our Solution
We designed a multi-layered media relations strategy to define stories for each audience segment. The editorial calendar was placed into a seasonal rotation to target stories that met the needs of pet owners during various times of the year.