Harbor Shores and Golf Club
HOW GOLF SAVED A COMMUNITY
When Whirlpool Corporation sought to revitalize its home state, the company turned to golf and KemperLesnik to create a new destination for travelers and PGA TOUR events.
- Brand strategy and execution
- Champions for Change event televised on CBS Sports
- Secured Senior PGA Championship ‘12/‘14/‘16/’18/’20
- Media relations and social media
Serve as lead brand communications agency to introduce new golf resort and residential development.
Build messaging for Harbor Shores around the story of how golf saved a community, delivering top-tier media exposures within USA Today, Wall Street Journal and countless others. Additionally, the agency helped to grow and build excitement around the community by focusing stories on real estate development and the attractions, such as a new hotel, micro-breweries and more, that have been created as a result of Harbor Shores.
CHAMPIONS FOR CHANGE MADE-FOR-TV EVENT
As part of the launch campaign to draw attention to Harbor Shores, KemperLesnik produced a made-for-TV golf event featuring Jack Nicklaus, Johnny Miller, Arnold Palmer and Tom Watson that aired before the Masters on CBS Sports.