BIG CEDAR GOLF
- Public Relations
SHOWCASING THE HERITAGE OF THE OZARKS THROUGH THE BEAUTY OF GOLF
Big Cedar Lodge is the masterpiece of Johnny Morris, founder of Bass Pro Shops and leading conservationist in America, today. His vision has always been to connect people to nature through outdoor pursuits that bring us closer to the understanding of the land and the heritage of the Ozarks. Big Cedar Golf is Johnny Morris’ passion to bring people together through golf and in the process showcase the beauty of the Ozarks. Big Cedar Lodge has embarked on an ambitious effort to build the next great golf destination in the United States, and has brought together some of the greatest golf course architects of our time to deliver five courses across one resort to be the beacon of nature and fun for all ages. Jack Nicklaus, Arnold Palmer, Tom Watson, Gary Player, Tom Fazio, Bill Coore, Ben Crenshaw and Tiger Woods have contributed to what is becoming the most is talked about golf resort in America.
- Brand positioning, messaging and creative
- Media coverage within top-tier golf journalists
- VIP and influencer visits
- Social media strategy and content development/management
- Golf course ratings and ranking management
Big Cedar Lodge seeks to brand their offering for golf in a way that complements the existing resort brand as well as delivering a golf experience that tells the greater story of connecting people with nature and the heritage of the Ozarks.
KemperLesnik is implementing a campaign that stresses quality storytelling within the media and social media over quantity. The objective is to deliver a broader story with every media interaction and social media campaign that can define the way that Big Cedar Golf connect people to nature and each other, while delivering world-class golf experiences.