Primland
- Branding
- Public Relations
- Advertising
- Content Marketing
RE-INVENTING LUXURY IN THE BLUE RIDGE MOUNTAINS
Primland is a dynamic luxury resort that features hunting, shooting, golf, spa, fine dining and many other amenities in a relaxing and historic setting along the original Appalachian Trail in the Blue Ridge Mountains. Primland works with KemperLesnik to attract outdoor travel, golf travel and hunting clientele from across the U.S. and in Europe.
WE DELIVERED
- New branding strategy resulting in increased coverage and website traffic
- New lifestyle events with lead media partners to enhance reputation among core buying audiences
- Proactive media relations efforts to increase exposure
- Increased social media content strategy to heighten online engagement
Their Challenge
Primland enjoyed a strong regional reputation for its full-service resort, but sought to drive a broader national clientele to its luxury destination in the Blue Ridge Mountains. KemperLesnik focused on evolving its brand and outreach strategies aimed at leisure, outdoor sporting and golf audiences, including new messaging, brand look and feel and an integrated marketing communications campaign.
Our Solution
KemperLesnik focused on top-tier media to feature unique stories. Primland has an interesting story to tell as a ritzy, yet rugged, destination that can appeal to leisure, outdoor, group and golf travel segments. The agency created a tiered story strategy to aim pitches that would highlight the richness of the resort and reach global and national audiences.
PRIMLAND RACING EXPERIENCE
Travelers are drawn to the highly-exclusive Primland Racing Experience each year. The event features legendary LeMans race car drivers Tom Kristensen and Harold Primat in a three-day immersion that is unlike any other exclusive event in the industry.