HOW WE WORK
We position brands in the growing popularity of esports. We produce esports events, connect sponsors with esports assets, consult with esports game developers and lead brand activation for esports sponsors. We have experience leading messaging and positioning strategies to drive mainstream media coverage. We execute social media campaigns, lead media event operations, media train players and casters and produce integrated content marketing programs.
What’s Happening in Esports
Esports Explained: Discord
Discord is a communication platform built to optimize the gaming experience. Increasingly, Discord has been used to promote and build brand communities.
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Esports Explained: Rainbow Six Siege
Rainbow Six Siege has seen massive growth as an esport. In fact, Twitch viewership has grown by an average of 6% a month since its 2015 release.
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Why Everyone Loves Valorant
Valorant, by Riot Games, has taken the esports and gaming world by storm. Quality design and unique marketing could make this the next big game.
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What to Know Before Getting Involved in Esports
Advice and guidelines on what you should know before spending marketing dollars on esports. Authenticity, demographics, tolerance and goals.
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Esports Explained: MOBA
Learn more about MOBAs, also known as Massive Online Battle Arenas, the world’s most popular esports genres. Games include League of Legends and DOTA 2.
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Five of Our Favorite Esports Activations
As esports matures, more brands enter the space to reach the valuable esports demographics. Here are our favorite esports brand activations.
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