• Public Relations
  • Social Media


Bretford built its brand and reputation in the commercial furniture industry, manufacturing and supplying tables, desks and storage solutions for schools, hospitals, municipalities and corporations. With the emergence of hi-technology and the need to protect, manage, store and power essential devices, such as laptops, tablets, phones and drones, Bretford has pivoted into a technology company to supply new solutions and products to help organizations manage shared technologies into the future.


  • Brand communication strategy
  • Social media
  • Trade show execution
  • Media relations
  • Partnership marketing

Their Challenge

Bretford is creating two new product lines to help organizations better manage and power shared technologies, such as laptops, tablets, body cameras and drones. The company seeks to re-engineer its brand, turning from a traditional commercial furniture maker to a respected technology player. KemperLesnik has been hired to build a new reputation and draw attention to the innovative new products, creating a lead technology positioning for Bretford in the market.

Our Solution

KemperLesnik created a messaging strategy that delivered stories on the benefits to end-users by sharing power so everyone can have access to cutting edge devices. Under the theme of “Sharing the power so everyone wins,” the agency has led the charge in an integrated media relations, social media and content marketing approach to support the launch of two new products: Technguard Connect and Juice Mobile Power.

Media Impressions
Media Value