BMW Championship with Western Golf Association
- Sports Marketing
- Public Relations
BMW CHAMPIONSHIP STANDS AS FALL CLASSIC
The BMW Championship is one of the premier fall PGA TOUR golf events each year. The event is part of the year-end FEDEX Cup series as attracts the top 70 ranked golfers in an elimination series that finds an ultimate TOUR champion.
- Public relations strategy
- Media tours and events
- Story placements in drive-in markets to promote ticket sales
- Week of event media management and operations
The BMW Championship is staged in early fall in direct competition from the NFL, MLB and NCAA Football seasons, which are in full-swing. The clutter in the media is significant while organizers seek to grab the attention of golf fans to elevate ticket sales.
KemperLesnik brings the intrigue of golf to the environment of other major sports, creating unique media tours during the summer in advance of the event. During 2015, the agency coordinated a media tour with 2014 winner Zach Johnson, including Chicago Cubs first pitches and a tour with the Open Championship Claret Jug.