American Family Insurance with Mcdonald’s
- SPORTS MARKETING
- BRAND ACTIVATION
- PUBLIC RELATIONS
AMERICAN FAMILY INSURANCE EXTENDS DREAMS CAMPAIGN BY RECOGNIZING MCDONALD’S ALL AMERICANS
McDonald’s partners with American Family Insurance to recognize the boys and girls selected to the McDonald’s All American Games by throwing them a school pep-rally. But the gesture goes beyond the norm to connect the student athlete with those who made their dream possible. This unique activation brings players, family, teammates and students together to not only honor their accomplishments on the court by to recognize a Dream Champion, who impacted the player to help them reach their goal. KemperLesnik worked with McDonald’s and AFI to create and coordinate the tour, which lands in the high schools of 48 boy and girl players each winter. The event is a local media moment, as well as gaining national exposure on social media and beyond.
- Campaign concept
- Event management and logistics
- Social media strategy
- Tour crew coordination and management
- Pop-up stage design and set-up
McDonald’s and AFI sought a simple solution to travel across the United States in a few short weeks to celebrate every selected student athlete. Keeping the brand impression the same across all events and making sure that the Dream message was delivered equally across all markets was vital to success.
Train side-by-side teams to execute identical events in three different routes across the nation. Devise a strategic news bureau effort to coordinate with all content and media relations parties across brands and multiple agencies to maximize in-market and national exposure for the tour.