2019 IS THE YEAR OF THE SMALL TO MID-SIZED AGENCY
Written By: Amy Littleton
It’s the same story now as it was then. Clients are tired of the politics, bureaucracy, nickels and dimes of big agencies. They are tired of the bait and switch. They want senior PR counsel, true relationships, ease of use and better results. That’s what niche agencies provide.
In its recently published “The Road Ahead” article, PR Week says: “At the holding company level it’s about building scale and simplifying the way they go to market, on the behest of clients that are sick of spending as much time mediating the politics between their multitudes of different agency brands as constructing great brand campaigns.
Small and medium-sized firms are seeing opportunities born of clients’ desires to deal with the senior staffers at agencies rather than seeing them once a quarter and when account review time rolls around.
It was telling that Procter & Gamble added niche firms … to its PR roster, noting that “the media landscape requires greater breadth and speed of content and … different agencies may have capabilities we need at different times.””
This is the story we tell to our clients every day, and it’s the reason we have deep relationships with many major brands. High touch. True service. Deep passion for results. Entrepreneurial spirit. 2019 is the year of the niche agency, and it’s great to be at one of the best. We are KemperLesnik.