Aon Risk Solutions

Every client can expect great things.

Results

Achieved top ranking in share of voice within the industry.
Obtained hundreds of millions of media impressions each year, aimed directly at core customer base
Improved lead generation as a result of the program
More practice leaders within the company than ever before have asked to be included as sources on an ongoing basis

Challenge

Aon Risk Solutions serves corporate leaders who deal with business risk everyday. Customers are in constant need of real-time advice to meet the changing demands of the business world. How can a company that addresses risk solutions for dozens of industries demonstrate its expertise to the broader marketplace?

Solutions

KemperLesnik helps Aon thought leaders generate a steady stream of content across social and traditional media platforms.

Online and social media channels deliver relevant subject matter to customers when they need it most.
Video segments are matched with written post to create a coordinated strategy and conversation.
The content is leveraged among traditional print and broadcast media to elevate exposure for the company.
The agency works with Aon executives to time the release of relevant studies and advice tailored by industry, creating a systematic approach to thought leadership marketing.