EA SPORTS Maui Invitational

Results

  • Achieved more than 8 billion media impressions for tournament through print, online, broadcast and social media channels
  • Reached more than 500,000 college basketball fans via on-campus surfboard marketing promotion
  • Continued legacy as one of the most-watched holiday basketball tournaments

Challenge

The EA SPORTS Maui Invitational is the leading college basketball tournament each fall, but new concept games and tournaments have created a cluttered market for exposure, making it even more critical to attract top teams and sponsors.

Solutions

  • Build online marketing and media coverage throughout the year to remind fans of the tournaments legacy and success
  • Extend exposure and build excitement with college fans via Maui Invitational Iconic surfboard deliveries during midnight madness practice events and early season games of participating schools
  • Add Opening Games and Regional Games component to increase the number of participating teams from eight to 12 and the total number of Tournament games to 23

See highlights from this years event here.