PNC Bank

Results

  • Sent more than 2,000 employees to volunteer at 130 different locations
  • Made more than 7.2 million media impressions
  • Effectively increased awareness about the bank and its community support

Challenge

Introduce National City (now part of PNC) and its community-centric culture to 82 newly-entered communities and across Illinois and Milwaukee
 

Solutions

  • Created and managed a massive volunteer effort
  • Engaged Cubs-legend Ryne Sandberg to support and publicize
  • Executed regional media relations campaigns