• Recognition by PGA of America and NBC Sports as best activation of sponsorship seen in 20 years
  • 300 national, regional, and local media placements; more than 100 million impressions; and more than $6 million in total ad equivalency in two years
  • Valuable connection for KitchenAid brand to the target audience for golf

KitchenAid and the PGA of America

The KitchenAid brand shines bright through the Senior PGA Championship sponsorship, negotiated and activated by KemperLesnik.

We weave KitchenAid products into all aspects of the event, including on-site, promotion, PR, and social media to maximize exposure and engage fans.

We create unique national account customer experiences that drive sales; work with Celebrity Chefs and Tour players for one-of-a-kind fan engagements that increase brand preference.

We Delivered:

  • KitchenAid demos with celebrity chefs during tournament  that reinforce brand messaging
  • Strategically negotiated  on-course branding to enhance the KitchenAid presence on TV
  • Media coverage to drive national and regional exposure