KitchenAid

KitchenAid

Results

  • Recognition by PGA of America and NBC Sports as best activation of sponsorship seen in 20 years
  • 300 national, regional, and local media placements; more than 100 million impressions; and more than $6 million in total ad equivalency in two years
  • Valuable connection for KitchenAid brand to the target audience for golf

Challenge

Generate a tangible connection between cooking and golf and tell a story of community revitalization through KitchenAid’s sponsorship of the Senior PGA Championship presented by KitchenAid and sponsorship of a Tour Wives Cookbook, including cooking demonstrations at the PGA Merchandising Show.

Solutions

  • Full activation of KitchenAid sponsorship of the Senior PGA Championships, including cooking demonstrations, product displays and marketing exposure
  • Execute public relations plan centered on KitchenAid improving its community through golf
  • National promotion of Tour Wives Cookbook, complete with demonstrations on site of the 2013 PGA Show

What Our Clients Are Saying

KitchenAid Trade Customer Comment in Post-Event Survey

“A number of pros we talked to commented on how well branded the events were. Their wives were appreciative and impressed with the Culinary events, and how KitchenAid wove the brand into the Senior PGA event. One pro mentioned that it was the best example of a brand really committing to an event and integrating their brand DNA into the experience. Kudos for hitting it out of the ballpark on the first pitch.”

KitchenAid Trade Customer Comment in Post-Event Survey