KitchenAid

Results

  • Recognition by PGA of America and NBC Sports as best activation of sponsorship seen in 20 years
  • 300 national, regional, and local media placements; more than 100 million impressions; and more than $6 million in total ad equivalency in two years
  • Valuable connection for KitchenAid brand to the target audience for golf

Challenge

Generate a tangible connection between cooking and golf and tell a story of community revitalization through KitchenAid’s sponsorship of the Senior PGA Championship presented by KitchenAid and sponsorship of a Tour Wives Cookbook, including cooking demonstrations at the PGA Merchandising Show.
 

Solutions

  • Full activation of KitchenAid sponsorship of the Senior PGA Championships, including cooking demonstrations, product displays and marketing exposure
  • Execute public relations plan centered on KitchenAid improving its community through golf
  • National promotion of Tour Wives Cookbook, complete with demonstrations on site of the 2013 PGA Show