KitchenAid

KitchenAid

Results

  • Recognition by PGA of America and NBC Sports as best activation of sponsorship seen in 20 years
  • 300 national, regional, and local media placements; more than 100 million impressions; and more than $6 million in total ad equivalency in two years
  • Valuable connection for KitchenAid brand to the target audience for golf

Challenge

Generate a tangible connection between cooking and golf and tell a story of community revitalization through KitchenAid’s sponsorship of the Senior PGA Championship presented by KitchenAid and sponsorship of a Tour Wives Cookbook, including cooking demonstrations at the PGA Merchandising Show.

Solutions

  • Full activation of KitchenAid sponsorship of the Senior PGA Championships, including cooking demonstrations, product displays and marketing exposure
  • Execute public relations plan centered on KitchenAid improving its community through golf
  • National promotion of Tour Wives Cookbook, complete with demonstrations on site of the 2013 PGA Show

What Our Clients Are Saying

Thaddeus Woosley | Vice President, Head of Marketing U.S. Retail

“Having a consistent team on the Aon account is one of the key drivers in KLC being able to deliver superior value and impact for our business. The core team has been in place for several years, building operational knowledge of Aon, our solutions and our market. This allows the team to bring ideas to the table others cannot, allows them to navigate the world of Aon where others cannot and overall, create a 'stickier' relationship that makes it very difficult to see us being successful without them.”

-Thaddeus Woosley | Vice President, Head of Marketing U.S. Retail

See their success story