McDonald's All American Games

Results

  • An integral part of the core team that produced "the best McDonald's All American Games of all time" as quoted by the games founder
  • Set an all time attendance record for the live event
  • Witnessed a renewed energy in the games across all levels and used positive feedback and appraisal to help keep the McDonald's games as the first all-star game choice on every high school basketball players list across the country

Challenge

Increase attendance and generate broad national appeal for the premier high school basketball all-star game as it shifts from a traveling event to a longer-term home in Chicago. 
 

Solutions

  • Built high-quality sponsor interactions with fans and players
  • Elevated in-arena fan experience for the games with professional spirit squad, fan participation activities and sponsor activation 
  • Enhanced fan and player experience at the pre-tournament Jam Fest