McDonald's All American Games

McDonald's All American Games

Results

  • An integral part of the core team that produced "the best McDonald's All American Games of all time" as quoted by the games founder
  • Set an all time attendance record for the live event
  • Witnessed a renewed energy in the games across all levels and used positive feedback and appraisal to help keep the McDonald's games as the first all-star game choice on every high school basketball players list across the country

Challenge

Increase attendance and generate broad national appeal for the premier high school basketball all-star game as it shifts from a traveling event to a longer-term home in Chicago. 

Solutions

  • Built high-quality sponsor interactions with fans and players
  • Elevated in-arena fan experience for the games with professional spirit squad, fan participation activities and sponsor activation 
  • Enhanced fan and player experience at the pre-tournament Jam Fest

What Our Clients Are Saying

Doug Thiel, Director of Marketing, Wilson Golf

“For public relations, there is no better agency for Wilson Golf than KemperLesnik.”

Doug Thiel, Director of Marketing, Wilson Golf