Sports and Entertainment
KemperLesnik has managed and marketed big-league sports and lifestyle events throughout its history. From PGA TOUR events to made-to-order corporate events, such as the Glenlivet Office Putting Championship, The Art of Food and Wine Palm Desert and The NutraSweet U.S. Figure Skating Championships, the agency team knows how to create memorable experiences for consumers and fans.
For more than twenty years, KemperLesnik has managed all aspects of the EA SPORTS Maui Invitational Hosted by Chaminade, an eight-team Division I NCAA mens' early season basketball tournament that takes place annually on the island of Maui the week of Thanksgiving. Management of this 27-year old three-day event include securing and managing sponsorships, national advertising and marketing efforts, overseeing ticket sales and fulfillment and of course media relations.
In 2010, we created and executed a once-in-a-lifetime golf event, "Champions For Change," in Benton Harbor, Mich. The event kicked off the opening of The Golf Club at Harbor Shores, a new Jack Nicklaus signature designed golf course. The 18-hole skins event featured Jack Nicklaus, Arnold Palmer, Tom Watson and Johnny Miller. The event marked the first time the four golfing legends played together in a foursome. The event was taped by CBS-TV and will air as a 30-minute program leading into third round coverage of the 2011 Masters on CBS.
Also in 2010, KemperLesnik helped to create a four-year partnership between Whirlpool Corporation and the PGA of America for Whirlpool's KitchenAid brand to become presenting sponsor of the Senior PGA Championship from 2011-2014. The Senior PGA Championship presented by KitchenAid will be held at The Harbor Shores Golf Club in Benton Harbor, Mich. in 2012 and 2014 as part of Whirlpool's continued commitment to revitalize the community.
Another one of KemperLesnik's lifestyle event success stories is the four-day, six-event culinary festival known as The Art of Food & Wine Palm Desert. KemperLesnik was retained in 2007 to plan, manage and conduct all aspects of this signature event for the City of Palm Desert, Calif., including a national public relations program.
See Case Studies for some of our success stories.
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