KemperLesnik to Manage CBS Sports Classic

May 7, 2014


 “CBS SPORTS CLASSIC” to Feature Kentucky, North Carolina, Ohio State and UCLA

 Event Debuts December 2014 in Chicago; Moving to Brooklyn in 2015 and
Las Vegas in 2016

CBS Sports and KemperLesnik are bringing together four of the nation’s most prestigious college basketball teams: Kentucky, North Carolina, Ohio State and UCLA, for a new college basketball showcase, the CBS SPORTS CLASSIC.  CBS Sports will broadcast a doubleheader in 2014, 2015, and 2016 featuring these four elite programs playing each other once in a round-robin format. 

The event debuts at the United Center in Chicago, Ill. on Dec. 20, 2014.  North Carolina will take on Ohio State at 1:00 PM, ET, followed by UCLA vs. Kentucky at 3:30 PM, ET.   

The CBS SPORTS CLASSIC moves to Barclays Center in Brooklyn, N.Y. on December 19, 2015, and then travels to Las Vegas, Nev. in December 2016. CBS Sports retains the exclusive distribution and marketing rights to the event.  KemperLesnik, a leading public relations, sports marketing and events agency, will manage the event’s operations, ticket sales and media relations.

These four schools have combined to win 25 National Championships and are among the winningest college basketball programs of all-time. 

“We are excited to bring these powerhouse programs together for a tremendous early season showcase,” said Dan Weinberg, Senior Vice President, Programming, CBS Sports.  “From its debut next season, the CBS Sports Classic will be a marquee event, adding to our already deep college basketball schedule.”  

In addition, CBS Sports will stream the games exclusively on and the CBS Sports mobile app for iPhone, iPad and Android.

CBS Sports broadcasts an extensive regular-season schedule of college basketball featuring top teams and conferences including the Big Ten, Atlantic Coast Conference, American Athletic Conference, Southeastern Conference, Big East, Big 12, PAC-12, Atlantic 10 and Mountain West.  CBS Sports has been televising the NCAA Division I Men’s Basketball Championship for 33 consecutive years, including a partnership with Turner Sports to provide exclusive live coverage of every game in its entirety across CBS, TBS, TNT and truTV since 2011.

# # #

What Our Clients Are Saying

Douglas Freeland, Senior Director, McDonald’s Corporation

"The KemperLesnik team is the best in the business. The McDonald’s All American Games are in great hands. The event was flawless and you guys validated our selection of KemperLesnik to take over management of the event."

Douglas Freeland, Senior Director, McDonald’s Corporation

See their success story