KemperLesnik to Manage CBS Sports Classic

May 7, 2014

 CBS SPORTS AND KEMPERLESNIK BRING TOGETHER FOUR OF NATION’S MOST STORIED TEAMS FOR NEW COLLEGE BASKETBALL SHOWCASE

 “CBS SPORTS CLASSIC” to Feature Kentucky, North Carolina, Ohio State and UCLA

 Event Debuts December 2014 in Chicago; Moving to Brooklyn in 2015 and
Las Vegas in 2016

CBS Sports and KemperLesnik are bringing together four of the nation’s most prestigious college basketball teams: Kentucky, North Carolina, Ohio State and UCLA, for a new college basketball showcase, the CBS SPORTS CLASSIC.  CBS Sports will broadcast a doubleheader in 2014, 2015, and 2016 featuring these four elite programs playing each other once in a round-robin format. 

The event debuts at the United Center in Chicago, Ill. on Dec. 20, 2014.  North Carolina will take on Ohio State at 1:00 PM, ET, followed by UCLA vs. Kentucky at 3:30 PM, ET.   

The CBS SPORTS CLASSIC moves to Barclays Center in Brooklyn, N.Y. on December 19, 2015, and then travels to Las Vegas, Nev. in December 2016. CBS Sports retains the exclusive distribution and marketing rights to the event.  KemperLesnik, a leading public relations, sports marketing and events agency, will manage the event’s operations, ticket sales and media relations.

These four schools have combined to win 25 National Championships and are among the winningest college basketball programs of all-time. 

“We are excited to bring these powerhouse programs together for a tremendous early season showcase,” said Dan Weinberg, Senior Vice President, Programming, CBS Sports.  “From its debut next season, the CBS Sports Classic will be a marquee event, adding to our already deep college basketball schedule.”  

In addition, CBS Sports will stream the games exclusively on CBSSports.com and the CBS Sports mobile app for iPhone, iPad and Android.

CBS Sports broadcasts an extensive regular-season schedule of college basketball featuring top teams and conferences including the Big Ten, Atlantic Coast Conference, American Athletic Conference, Southeastern Conference, Big East, Big 12, PAC-12, Atlantic 10 and Mountain West.  CBS Sports has been televising the NCAA Division I Men’s Basketball Championship for 33 consecutive years, including a partnership with Turner Sports to provide exclusive live coverage of every game in its entirety across CBS, TBS, TNT and truTV since 2011.

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