Sphera
- Public Relations
- Thought Leadership
- Executive Positioning
CREATING POWERFUL BRAND CONNECTIONS
Sphera, the largest global provider of Environmental, Health & Safety software, was carved out of a prominent information & insights company and came to KemperLesnik to launch under the Sphera name and establish a strong, standalone brand identity. In the first month alone, the agency exceeded all campaign goals.
WE DELIVERED
- Bylined articles and interview opportunities drive brand impression to core audiences
- Social media strategy to elevate brand presence
- Industry partnerships to connect executive leaders with employees, customers and the media
Their Challenge
Sphera came to KemperLesnik to establish itself independently in the EHS industry and develop a strong and recognizable brand identity. Purchased by a private equity firm and carved out of a leading information & insights company, Sphera’s business was rooted in 30 years of industry-leading experience and data. The company needed a powerful launch in order to succeed as a private entity and prove to clients, customers, investors and competitors that the brand is here to stay and will continue to innovate.
Our Solution
KemperLesnik developed a media relations strategy focused on introducing the brand as the industry leader in every way: client roster, technology, innovation and leadership. With an additional focus on Sphera’s decision to establish the company headquarters in Chicago, one of the nation’s fastest growing technology hubs, the agency successfully secured local media coverage. While immediate pick-ups were top priority, the team worked with a long-term strategy in place to ensure the cadence and quality of media coverage continued for the months, and years, to come.