Challenge
Wilson Golf, a division of Chicago-based Wilson Sporting Goods, is one of the world's leading manufacturers of sports equipment. Since 1911, Wilson Golf has developed and designed more irons than any other golf company in the world. Wilson irons are preeminent in the sport; 59 major championships have been won with them - more than any other iron in history. To further establish its stronghold in the iron category and to complement its award-winning Di7 collection, Wilson Golf featured its latest equipment at the 2008 PGA Merchandise Show in Orlando, Florida.

Wilson Golf saw the 2008 PGA Merchandise Show as a good place to advance its goals of building brand recognition, increasing product awareness and positioning itself as an industry leader and innovator to the general golf industry, and among golf media and golf consumers.

Our Solution
KemperLesnik's strategy centered on utilizing the 2008 PGA Show to build a strong presence for Wilson Golf among top tier media in attendance. We oversaw all media relations aspects of the event, including developing focused messaging, preparing Wilson spokespeople for interviews and moderating those interviews, leading a press conference, and strengthening relationships with key writers on Wilson's behalf.

Results
By developing and delivering a streamlined message strategy and personally arranging corporate interviews with the "Top 20" golf writers in the country, KemperLesnik increased Wilson's visibility at the Show and laid the foundation for continued coverage thereafter. Wilson Golf's high-quality products coupled with sound PR support have created a momentum in the golf industry that is unquestioned.