Case Study - PNC

Challenge

• How do we introduce PNC and its community-centric culture to 82 newly-entered communities and across Ill. and Milwaukee?

Insight

• "Who is PNC and what makes the bank different from any other?"

Solution

• Created and managed a massive volunteer effort
• Engaged Cubs-legend Ryne Sandberg to publicize
• Executed a media relations campaign in Chicago, Central Illinois and Milwaukee

Results

• Send more than 2,000 PNC employees to volunteer at 130 different locations
• Made more than 7.2 million media impressions as a result of dozens of broadcast, print and online media placements
• Surveyed employees and found that 81 percent felt that the media effort was effective in increasing awareness about the bank and its community support