Case Study - Wilson Golf

Challenge

• How do we build brand recognition for Wilson Golf, increase product awareness and position the company an industry leader and innovator at the PGA Merchandise Show?

Insight

• "I think of tennis when I think of Wilson - what does the company have to do with golf?"

Solution

• Developed focused messaging, prepared Wilson spokespeople for moderated interviews and created ongoing media relations activities
• Held interactive press conference and numerous on-site interviews
• Strengthened relationships with key writers, delivering consistent messaging

Results

• Increased visibility 10-fold and laid the foundation for continued coverage by key industry reporters
• Created unquestioned momentum in the golf industry
• Laid the foundation earned media coverage at future shows