Case Study - EA SPORTS Maui Invitational

Challenge

• How do we combat increased competition from upstart tournaments, including ESPN's own, generate buzz, draw-in fans and expand awareness of the event and its field?

Insight

• "There are so many basketball tournaments during Feast Week and so little time."

Solution

• Created surfboard delivery events at seven competing schools to spread the word and build tournament momentum
• Presented EA SPORTS Maui Invitational surfboards in unique ways during seven major sporting events

Results

• Reached more than 150,000 college basketball fans directly
• Obtained massive local and national coverage, including during the ESPN telecasts of the tournament
• Realized social media bump via web chats and YouTube postings