Case Study - Forsythe Technology

Challenge

• How do we generate awareness about Forsythe and its high-level understanding of IT for business?

Insight

• "How is Forsythe different than other IT consultants?"

Solution

• Collaborated with Forsythe's security and corporate communications teams
• Delivered detailed survey of organization-wide IT security practices to more than 100 senior technology executives across the country
• Released findings and analysis to the media

Results

• Secured prominent news coverage in top business and trade media nationwide, including:
• Investor's Business Daily
• InformationWeek
• Treasury & Risk Management
• Generated valuable awareness of the company as a thought leader on technology security in business