Case Study - The Art of Food & Wine Palm Desert

Challenge

• How do we create a signature event that attracts visitors, stimulates retail sales and generate revenue for the City of Palm Desert?

Insight

• "There are lots of wine festivals. Why should I go to Palm Desert's?"

Solution

• Created a unique festival that involved six events in five venues, showcasing chefs, sommeliers, wines, sponsors and local businesses
• Implemented a comprehensive marketing and PR plan that reached local, regional and national audiences
• Developed and maintained a vibrant website and web presence

Results

• Stimulated ticket sales and event attendance beyond expectations
• Dramatically increased participation by local business and sponsors
• Created national presence for the event by securing more than 56 million media impressions, 330 percent more than in the past
• Landed attendance by 20 print, online and broadcast media outlets
• Event marketing program honored with a Golden Trumpet and ADDY Awards