Case Study - Aon/Risk Management

Challenge

• How do we enhance its visibility as a risk management provider at the American Society of Healthcare Risk Management (ASHRM) annual conference?

Insight

• "Aon is known for insurance brokering, not risk management services."

Solution

• Announced the results of Aon's actuarial study, the Hospital Professional Liability and Physician Liability Benchmark Analysis, at the ASHRM conference
• Utilized new social media venues to create more buzz around announcement

Impact

• More than five million print and online media impressions in first year
• Growth in media impressions each year, thereafter
• Reached larger audiences using social media vehicles